Explainer videos

Make complex ideas feel simple.

What does your offering do, and how does it make everyday life easier? A clear story, thoughtful illustrations and an engaging voice turn a complex idea into an easy-to-follow explainer video.

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Lumo · 2D explainer · 30 seconds · German narration / Independent concept project
AMBERMOTION / EXPLAINER

One offering. One story. Easy to understand.

Lumo uses a short everyday story to show how a finance app can make life easier. Paying, organising expenses and saving towards a wish become visible step by step, with a consistent character, considered animation and a clear narrative.

  • Explain products, apps and services clearly
  • Custom characters and a visual style shaped around your brand
  • A coordinated script, voiceover, animation and music
  • Lengths and formats for websites, presentations and social media

Lumo is a fictional brand. This film demonstrates a possible approach and is not commissioned client work. We agree on content, style, length and usage rights before creating your own explainer.

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Music: “Carefree” by Kevin MacLeod (incompetech.com), shortened and mixed. Licence: CC BY 4.0.