What to budget for
Short social clips often start in the low three figures. Full cinematic ad spots with concept, color grade and several scenes typically sit in the mid to upper three figures, and four figures for larger projects. What matters isn’t the technology, but the effort for idea, direction and finish.
The biggest cost factors
Length and number of scenes, the degree of customisation (generic vs. precisely directed for your brand), voiceover, music licences, depth of editing and revision rounds. A 15-second reel is something entirely different from a 60-second brand film.
Why “AI” doesn’t automatically mean cheap
Generation is just a tool. The difference is made by what happens before and after: briefing, visual language, selection, editing, grading. Anyone can generate — few can direct. That direction is exactly the value you pay for.
Fixed price, not an hourly trap
At AmberMotion, price, scope and delivery date are agreed before production starts. You know which services and revisions are included.
Frequently asked questions
Is an AI ad video cheaper than classic production?+
Often yes, because shoot, set and crew are no longer needed. But the creative effort for concept, direction and editing remains — and that’s what determines quality.
Do I get a fixed price?+
Yes. We quote the price up front based on a short briefing, with no hidden costs.
How long does production take?+
The schedule depends on scope and revisions and is agreed before production starts.